What is Waddle?

Waddle meal plan is a student-run meal plan app at the University of Oregon. Waddle Meal Plan provides a simple way for students to purchase their groceries and meals off-campus while providing deals as they eat! The mobile app is FREE to download for both Apple and Android.

Check out our brand book below!

The Ask:

Create brand awareness about Waddle and all it has to offer while establishing the meal plan as a core part of the University of Oregon and Eugene community.

What did I do?

I worked collaboratively with a team to come up with ideas and conduct research to further the company’s brand exposure. This included identifying competitors, researching the best options for merchandising, and collaborating with brands to make ideas come to life.